Look beyond your usual business to realise the unlimited potential of your community transport service – and what better mentor than HCT Group.
HCT Group is the world’s leading transport social enterprise, safely providing over 30 million passenger trips every year and making a real difference to communities in the UK.
Frank Villeneuve-Smith has been Communications Director at HCT Group for the past 10 years. His role is to build HCT Group’s brand and tell its story to the widest possible set of stakeholders.
Frank is responsible for HCT Group’s communications strategy, which has a real focus on positioning HCT Group as a credible alternative to the global giants of the bus industry. This is pursued through a long-running opinion leadership campaign, including the development of original publications on subjects from transport commissioning, to bus franchising, to procurement law.
Frank’s role covers the full range of communications, from the esoteric – developing the art story behind HCT Group’s visual identity, to the everyday – writing leaflet copy for local minibus operations, and everything in between – online communications, website design, campaigns, media relations, impact report writing…
Frank has 25 years’ experience in business management, marketing and public relations in both the commercial and social enterprise sectors. He holds an MBA with distinction from the renowned full time programme at Warwick Business School and post-graduate diplomas in both public relations and marketing.
Find out more about HCT Group.